82 Prozent der Deutschen hören unterwegs Radio

Veröffentlicht am 16. Jun. 2010 von JB unter Deutschland

TNS Emnid-Studie zur mobilen Mediennutzung in Deutschland: Medien to go – was unterwegs ankommt

Vor allem die jungen Zielgruppen haben den deutlichen Wunsch nach mehr medialer Unterhaltung und Information auch außer Haus. Das Handy avanciert hierbei zum Empfangsgerät mit dem größten Potential: Knapp 70 Prozent der mobilen Nutzer unter 30 Jahren würden unterwegs gern noch häufiger zum Handy greifen – wenn da nicht (noch) die hohen Kosten wären. Das meistgenutzte elektronische Medium außer Haus ist bei allen Zielgruppen das Radio: Zum Empfang kommen zu Autoradio und portablen Geräten speziell bei den Jungen insbesondere MP3-Player und Handys hinzu. Audioportale wie iTunes oder Last.FM werden von der jungen Zielgruppe unterwegs – wie Radio – stärker via Handy genutzt als etwa über das Notebook. Diese sind unterwegs allerdings für Video-Portale wie You-Tube erste Wahl. Die mobile Fernsehnutzung ist aktuell noch vergleichsweise gering.

Zu diesen Erkenntnissen kommt die repräsentative Studie “Medien to go – was unterwegs ankommt”, die die TNS Emnid Medien- und Sozialforschung in Kooperation mit der Radiozentrale durchgeführt hat. Im Januar befragte TNS Emnid dazu 1.416 Personen ab 14 Jahren in Face-to-Face-Interviews.

Mobile Mediennutzung heute: 82 Prozent der Deutschen hören unterwegs Radio. Das gilt auch für die junge Zielgruppe: Mit 91 Prozent ist die mobile Radionutzung der Unter-30-Jährigen sogar deutlich höher. Elf Prozent der Deutschen setzen unterwegs auf Audioportale, 13 Prozent der Deutschen tummeln sich auf Video-Internetseiten und zehn Prozent schalten TV-Angebote ein. Bei den Jungen sind unterwegs Video-Internetseiten deutlich stärker gefragt (31 Prozent). 31 Prozent setzen bei der mobilen Nutzung auf Audioportale und 20 Prozent auf TV (Untersuchungsbasis waren die elektronischen Medien).

Und welche Empfangsgeräte sind hierfür erste Wahl? Bei der Radionutzung unterwegs ist das Autoradio uneingeschränkte Nummer eins. Das gilt auch bei den Jungen – 71 Prozent hören außer Haus Radio via Autoradio, gefolgt vom MP3-Player (30 Prozent), dem Handy (20 Prozent) und dem Notebook (12 Prozent). Bei den reinen Audioportalen favorisieren die jungen Hörer Handys (18 Prozent) vor Notebooks (16 Prozent). Für Video-Internetseiten liegt ihre Präferenz hingegen beim Laptop (28 Prozent) – da hilft bislang auch eine Voreinstellung auf dem iPhone nicht. TV wird derzeit auch über Notebooks mobil kaum genutzt. Diese Ergebnisse belegen: Radio wurde von den neuen digitalen Medienangeboten nicht von seinem Spitzenplatz in der Außer-Haus-Nutzung verdrängt, das Medium wird vielmehr über die mobilen Geräte an noch mehr Orte mitgenommen.

Das Handy - das mobile EmpfangsgerŠt der Zukunft. Welches EmpfangsgerŠt fŸr die mediale Nutzung am liebsten mehr genutzt wŸrde - unabhŠngig von den Kosten. Die Verwendung dieses Bildes ist fŸr redaktionelle Zwecke honorarfrei. Veršffentlichung bitte unter Quellenangabe: "obs/RADIOZENTRALE GmbH"

Medien to go – das Potential: Insbesondere die Unter-30-Jährigen wünschen sich mehr mobile Möglichkeiten der Mediennutzung: 73 Prozent der jungen mobilen Mediennutzer haben Lust auf mehr Radio to go, je rund 45 Prozent wollen mehr Audioportale und mobiles TV. Und mehr als die Hälfte der Jungen würde unterwegs gern mehr Video-Internetseiten anschauen. Und das am liebsten über das Handy: Knapp 50 Prozent der mobilen Mediennutzer könnte sich vorstellen, noch öfter zum Mobiltelefon für Information und Entertainment unterwegs zu greifen. Bei den Unter-30-Jährigen sind es knapp 70 Prozent.

“Die Studienergebnisse zeigen vor allem bei den akustischen Medien einen verstärkten Wunsch nach mehr mobiler Nutzung via Handy. Die Ohren sind schließlich frei. Bei TV-Angeboten liegt das Mobiltelefon mit dem mobilen Computer ungefähr gleich auf – hier spielen Display-Größe und Auflösung eine entscheidende Rolle. Man darf daher gespannt sein, inwieweit das iPad hier die Entwicklung weiter treiben kann”, so Jan Peter Glootz, Senior Research Consultant bei der TNS Emnid Medienforschung.

Lutz Kuckuck (Radiozentrale)

Lutz Kuckuck, Geschäftsführer der Radiozentrale: “Bereits vor drei Jahren ermittelte eine TNS Emnid-Studie* Radio als meist genutztes Außerhaus-Medium. Das mobile Web inklusive der Smartphone-Entwicklung haben diese Stärke von Radio sogar noch untermauert. Die optimale Partnerschaft mit dem Handy machen Radio zum mobilen Leitmedium im konvergenten Zeitalter.”

Die Studienergebnisse sind als Chartpräsentation abrufbar: http://www.radiozentrale.de/site/795.0.html.

• http://b2l.me/34uwe+(via+@radioszene)" title="Twittere diesen Beitrag!" rel="nofollow">Twittere diesen Beitrag!
• Empfehle diesen Beitrag bei Facebook

 

Tags: Radiozentrale, TNS

Dutch augmented reality startup Layar has launched a store for special layers of information and graphics that you can superimpose on the world around you through your cell phone. Augmented reality is a nascent technology that can make the real world resemble Terminator vision. (Imagine holding up your camera viewfinder and seeing content tags pointing out places to go.)

Publishers can create and sell special augmented reality layers that tag places with information like real estate listings or restaurants.

The store already has a few products. Travel-guide publisher Berlitz has an augmented reality layer pointing out hotels and places to shop, while EyeTour is selling an augmented reality layer for tourists in Puerto Rico. iPhone app E-Ticket is offering a similar layer for Disneyland and Disney World.

Layar will handle payment processing in multiple currencies and markets for both iPhones and Android devices. Right now, it’s using PayPal to support the U.S., U.K., Canadian and Australian markets.

Layar splits the proceeds with publishers 60-40. The company says the 40 percent it takes covers the legal, administrative and banking costs of running the store.

It is becoming alarmingly apparent that Foursquare is strongly considering a sale to Yahoo. As of the end of last week they had put the venture capitalists vying for their attention on ice. Those VCs happily provided term sheets valuing the company at $80 million or so. But in the meantime, Yahoo and maybe others expressed interest in the company, and are reportedly offering way above that $80 million.

There are so many reasons why this deal shouldn’t happen. Here are just a few:

1. It’s bad for Yahoo: Yahoo’s senior team is grasping at straws, and they desperately want to find a way to stay relevant. But this is not it. What the heck is Yahoo going to do with Foursquare that will somehow turn around their business? Absolutely nothing, that’s what. M&A for PR purposes is not what savvy executive teams do. Whatever tech cred they think they’ll get by buying Foursquare is in their imagination.

2. Yahoo is a horrendous choice for Foursquare. It’s where startups go to die. They’ve bought so many companies that were so promising, only to see them wither on the vine. And the founders always leave in disgust (see Flickr, Delicious and the rest in the left sidebar on their CrunchBase page – how many of these were successful?). And sometimes they buy companies just to shut them down entirely a year later. See Yahoo Kills Maven: From Acquisition To Deadpool In 17 Months Try to imagine what Facebook would be today if Yahoo had successfully acquired them in 2006.

3. You only sell now if you think your business doesn’t have legs. Aardvark did it because of very slow user growth and the founders got nervous. They were in a similar situation at Foursquare – lots of VCs ready to put in money at a great valuation, but they took the sale to Google instead. Now we’ll never know what Aardvark could have become had it stayed independent. Guys like Facebook and Twitter stayed independent despite outrageous acquisition offers. If the Foursquare team believes in their product, they should stay in the game.

4. The Dodgeball/Google debacle should have given founder Dennis Crowley enough of a taste of what happens to most companies when they get acquired. Dennis, remember when you wrote this – “It’s no real secret that Google wasn’t supporting dodgeball the way we expected. The whole experience was incredibly frustrating for us – especially as we couldn’t convince them that dodgeball was worth engineering resources, leaving us to watch as other startups got to innovate in the mobile + social space.” You sold your startup too soon once before. Why do it again now?

5. You can hedge. Lots of startups take money off the table in a venture round instead of selling outright. The WordPress guys did it, for example. The Aardvark team had the option of doing it. You can ask your VCs to redo their term sheets and double the amount raised. Take half off the table and you, your children and their children will never want for anything material in their lives, even if Foursquare goes south right afterwards.

Foursquare has a destiny. It may be to go out of business. It may be to go public and be a huge force in our culture. It may be something in between. But selling out now is like dropping out of college to take up drugs. Whatever you would have become, that isn’t what you’ll become once you sell out to Yahoo. Call Caterina from Flickr and ask her if she wishes she hadn’t sold to Yahoo. Call Joshua Schachter from Delicious and ask him the same thing. My guess is both will privately tell you NFW would they have sold to Yahoo knowing what they were stepping into.

Facebook and Twitter hitting the geo space must be a scary thing for a small startup to contemplate. But there’s real momentum and that intangible buzz behind your product right now. Play this out. In ten years, you’ll be glad you did. Unless you’re broke then because Foursquare failed, of course, and bitter that you didn’t take the money from Yahoo when it was offered. But there’s a reason why you became an entrepreneur and didn’t just stay a mid level developer grunt at a variety of large organizations. You have the fire to change the world. So go do it.

CrunchBase Information

Foursquare

Yahoo!

Information provided by CrunchBase

Certain consumer services have been around for many years, and yet manage to evolve with the times and stay current.

 

The Yellow Pages is one such service. When it began almost 50 years ago, it was a book that consumers could use to find local businesses. As the internet boom took off, Yell.com became popular, and as mobile internet grew, an iPhone app was launched.

 

And now Yell has upgraded their iPhone application to include Augmented Reality, providing the most up to date way for people to find their local businesses.

 

One of Yell’s major assets is a great database of local businesses, their address, phone number, and often additional information about their products, services, etc.

This new iPhone app uses Augmented Reality to provide a simpler, more intuitive way to filter and access that information: you filter by where you are, and you access it in a graphical, real-life way.

It uses a combination of the iPhone’s GPS and compass, which together can pinpoint exactly where you are and can tell which way you’re facing. (For more information about Augmented Reality, see the box below)

The app is extremely easy to use, which is one of its strong points - it is always too bad when an interesting new technology is presented in such a complicated way that it cancels the consumer benefit.

After downloading the app and launching it, you immediately see the world around you displayed on the screen. The app overlays small yellow boxes wherever it can identify a business, and it displays relevant information about that business such as phone number, distance away, opening hour, or website address.

Three additional features make this even more useful:

Radar
Shown at the top of the screen, this gives you a 360° view of all the businesses that are around you, and some idea which are closest.

 

This image also shows the information about presented about the Dolce Vita restaurant,

 

Range
Swish your finger to the left and a scale appears that lets you set the distance that you want the app to “see”. This helps you reduce the amount of information on the screen if there are too many businesses identified.

 

The range can be set from 50 meters up to 5 kilometers.

 

Categories Bar
If you swish your finger to the right, a display bar appears with icons for popular search categories such as Restaurant, Pub, Supermarket, Hotel, etc.

 

Touching one of these buttons lets you select which businesses should be displayed, thus allowing you to get to the information you want more quickly.

 

 

If you’d like to see this new mobile Yell.com with AR in action, take a look at the video below.

 

 

 

Matthew Bottomley, director of new media product marketing at Yell, said: “This is an exciting new way to advertise local businesses. It means any business can be found easily, even if it’s tucked away around a corner or in the next street. So as people get used to using this kind of technology, having a prime ‘high street’ location could well become a lot less important.”

 

Augmented Reality:

For more information about Augmented Reality, take a look at the following MobiAD articles:

• Mobile Augmented Reality Builds Deep Consumer Engagement

• IKEA Uses Mobile Augmented Reality To Engage Shoppers’ Imagination

• Mobile Apps Score At Wimbledon: IBM Uses Location, Twitter, And Augmented Reality To Create Amazing Fan Experience

With 197 million augmented reality-capable smartphones set to be in the global market by 2012, up from nearly 91 million in 2010, the building blocks are falling into place for people to merge digital information with their view of the physical world. But while we’re just getting to the point that normal users can see the promise of augmented reality for themselves, there’s still a long way to go.

Right now AR is a big load of hype (and why not? it’s super cool), but the market will supposedly be worth anywhere from $350 million to $732 million by 2014, according to projections by ABI Research and Juniper Research, respectively. How do we get there? GigaOM Pro (subscription required) this week has a great report by John du Pre Gauntt on the technical and business challenges and opportunities ahead for consumer AR apps. They include:

Pinpointing Geo: Today’s AR apps depend mostly on location information, but location data is only accurate to 10-20 meters. The most pressing priority, says du Pre Gauntt, is to make geolocation data more granular and optimized. And mobile social networking apps could actually help us get to a mapped globe quicker, writes du Pre Gauntt. “Foursquare and Gowalla have the potential to be foot soldiers for geotagging the world.”

Opening Eyes: The next area of development will be image recognition, something Google is working on with Google Goggles and Nokia with Point and Find. These early systems are often out of their element unless they can depend on scanning formal markers like barcodes. But a barcode experience tends to take the user out of the lens of AR to bring them to a web site or another resource.

The Apple Roadblock: Though AR developers have begged for access, Apple has a lock on the iPhone’s video feed API. As du Pre Gauntt puts it, “Without a public API to access live video in real time from the iPhone’s camera, it is impossible to do effective image analysis of the object in front.” This barrier could foretell an Apple push to innovate image recognition on its own, or it could mean that more open platforms (aka every other smartphone) are able to harness developer enthusiasm to get ahead.

Teaming Up: The hybrid nature of AR means it’s ripe for cooperation. Diving into today’s major AR app categories of navigation, location overlays, geo-information services, and gaming, du Pre Gauntt finds companies like Mobilizy and Lonely Planet, and Layar and Zehnder collaborating on some very cool travel and event apps. But cooperation seems to only make things more complicated; the implementations require both an AR browser and an app or a separately purchased guide.

The whole idea of using your mobile phone’s camera view as a screen on top of which to add geo-specific information (also known as augmented reality) is one of the more exciting areas in the world of mobile apps. Amsterdam-based Layar, one of the companies at pushing the boundaries of this growing movement, just released Layar 3.0, which offers a whole slew of new ways to layer data onto the real world as seen through your phone.

The company opened up its augmented reality browser to developers last summer and more recently added 3D capabilities. In a blog post, the company details how developers are using its augmented reality platform.

One developer created a 3D architectural model of a building in Rotterdam so that visitors to the construction site can see how a superimposed version of it will look on their phones (see video below).

Another one added cut-outs of the Beatles on Abbey Road and other places they sing about. You could do the same with historical tours, adding historical figures and information about events as augmented reality notes which pop up or let you play an audio narration when you are actually there.

Or you could just add Blimps and UFOs over buildings as sort of an augmented reality graffiti.

And of course there is also a Twitter app which shows nearby Tweets, along with the avatars of the people who Tweeted them (at least I think that’s what it shows).

Anyway, it just shows how many different directions developers can take augmented reality apps. Layar wants to attract as many developers as possible as it seeks funding beyond the $1 million it’s raised so far. Here’s the video:

CrunchBase Information

Layar

iPhone 3G

Information provided by CrunchBase