Augmented reality: the next generation

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Mobile augmented reality (AR) was a favorite of the tech press in 2009, a year that saw the unveiling of mobile AR browsers from Wikitude, Layar and Metaio. Now that the dust has settled, let’s take a look at the current state of the technology and where it will go from here.

Mobile AR browsers currently work by using a combination of the mobile phone’s camera, compass and GPS data to identify the user’s location and field of view, retrieve data based on the geographical coordinates, and overlay that data over the camera view. This first generation of mobile AR technology had a number of drawbacks which the AR companies are currently tackling.

Accuracy problems

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The GPS on a mobile phone normally only gives a position within around 20 meters, while the iPhone’s compass orientation is only accurate to around 20 degrees. This can lead to problems in determining exactly what’s within the camera’s view. Real and augmented objects may also be poorly aligned with each other, so the virtual AR objects end up “floating” in the view rather than being solidly anchored to real objects. This becomes a big problem if, for example, two restaurants with different review ratings sit beside each other. AR company Metaio uses optical tracking mechanisms to stabilize the relative accuracy of the viewpoint and reduce the “floating” effect.

In the longer term, the company is working on markerless tracking to improve accuracy in identifying objects. This works by creating a “signature” from a photograph of a building or other landscape object in various lighting and weather conditions and mapping the signature to the object’s geographical coordinates. The object can then be identified up to an order of magnitude more accurately than when using GPS and compass data alone.

Metaio is partnering with Earthmine, which provides street-level images in which each pixel is mapped to the corresponding 3D coordinate — latitude, longitude and elevation. Metaio’s markerless tracking implementaion is currently in the prototype phase but should be available in products by the end of 2010.

Line of sight

The next problem is line of sight. The GPS position doesn’t tell the AR system where nearby objects are in relation to each other. You may see augmented reality information about a building that is close to your position but obscured by another building. Both Layar and Metaio have been working on this problem. Layar did a demonstration at last year’s PICNIC conference that used “invisible walls” to simulate a real-life object in the line of sight and blank out augmented objects behind it. Metaio is also working on the related problems of scale and depth perception. Virtual objects that are far away should be smaller than those closer to the user, just like in the real world.

As more information becomes available, the AR view can quickly become cluttered. Metaio is working on techniques like clustering objects so that individual objects are only visible when a user moves closer to them. However, Mobile AR products do not yet use any standard data formats for representing points of interest and other AR data, so different browsers will organize data in different ways. AR products are also “walled gardens”; unlike the online world, where different browsers will show you the same web page, you can’t by default view the same information with a Layar, Wikitude or Metaio browser. For mobile AR to really go mainstream, standard data formats and interoperability will have to be established.

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According to Claire Boonstra, one of the co-founders of Layar, the next step for mobile AR is moving from “functional AR to experience AR”. Most current users are AR enthusiasts and other early adopters. The general public seems to regard AR with more trepidation. The mobile AR companies therefore need to convert the initial wow factor into an engaging user experience for a larger audience.

Metaio CTO Peter Meier agrees that the user experience needs to improve and more emphasis must be placed on design as well as technology. Layar is banking on features like POI to POI (linking points of interest together), which would allow multiple locations to be linked together in an experience like the Beatles AR discovery tour shown above. Metaio is putting a lot of work into into social features in an effort to create more engagement.

What’s next?

So what’s next for mobile AR? Both Layar and Metaio were reluctant to tell me what’s coming up in the next versions of their products but would talk about general trends. Peter Meier of Metaio said there has been increasing demand to do recognition tasks like those performed by Google Googles. Googles is an Android application that takes a photograph of an object like a book or landmark. It then uses image recognition to identify the object and returns information about it to the user. AR on mobile phones is mainly applied at street level right now, but it could be very interesting to also see AR data for smaller objects such as retail items. Systems using markers (a kind of printed tag) like Metaio’s Lego Box project have been around for a while, but Googles could replace markers with image recognition.

Vuzix Wrap 920AR

Claire Boonstra of Layar says that AR interfaces in glasses are the next frontier. Video eyewear company Vuzix is bringing out its Wrap 920AR glasses in Q2 of this year. As as well as allowing you to view video in the glasses like other products in the Vuzix range, the glasses have two embedded cameras, a 6-Degree of freedom tracker (which identifies the field of view), and a compass.

Combining an AR view from these glasses with a mobile phone to retrieve the data could be a dream scenario for mobile AR, but there is one technological barrier — mobile phone support for external displays. Apple iPhones and iPods, for example, block the mobile device from sending video display to an external monitor like the Vuzix Wrap eyewear. In order for developers to use an external display, they have to jail-break the iPhone, which is obviously not practical in a commercial product. Incidentally, Vuzix also recently started an AR training division, which services industries like aviation, medicine and the military.

Finally, Metaio’s plans for 2010 include creating the world’s first “AR city”. This is an attempt to move AR into the mainstream by blanketing a specific geographic location in the US with a high-density of AR data. Such an environment could be a giant test lab for the fledging AR industry. Watch this space.

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Study: Internet Radio Reaching 32% of Households, Ereaders Are Hot, Newspapers are Doomed

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L.E.K.’s Media Consumption Survey polled over 2,000 consumers, asking them about their general media “diet,” from ereaders to online video. The results? Ereaders are big, older folks are into the Internet, and online radio is finally reaching the mainstream.

Most of this isn’t huge news but the statistics are pretty striking. For example:

  • 32% of users listen to an average of 5.8 hours of Internet radio a week, a huge jump.
  • iPod owners consume 8.9 hours of media per week while e-reader owners consume 18.2 hours of new media per week. That means e-readers have a captive audience.
  • Folks aged 50-64 use 8.3 hours of Internet per week compared to 24-39 year olds who use it for 6.8 hours.


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In related news, kids are huge multitasks with at least 30 percent reporting they watch TV and listen to music while online. The study also concluded that TV is the media of choice for most folks while box office numbers are highly fragile and there is a chance that theatre and box office sales could tank in the next few years.

Obviously 2,000 respondents is a fairly low sample size but even given issues of self selection and potential skewing towards the an middle class audience it seems they got some fairly decent data on browsing and media consumption habits. Now excuse me but I have 3.6 more hours to surf the Internet to meet my age quota.

Jelli raises $2 million to democratize radio with well-known angels aboard | VentureBeat

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Jelli, a San Mateo-based startup trying to make old-school radio more interactive, has raised $2 million from angel investors to expand nationally. Jelli runs one to two-hour radio shows where listeners online can collaboratively create playlists in a Digg-like way in real-time. People can suggest songs, vote or “rocket” them up to the top, or “bomb” them and take them off the air.

“It’s like a video game on a radio station that gives people a special thrill from knowing they can influence what others are listening to,” said Mike Dougherty, the CEO and founder of Jelli.

We wrote about Jelli back in October, saying it was a pretty novel way to approach the music space. Even though the company is working with a decidedly older way of distributing music compared to companies like Pandora or Spotify, that approach gives it a more reliable source of revenue. Unlike online radio stations, traditional broadcasters don’t have to pay song royalties. That gives Jelli the benefit of an existing advertising revenue stream, without the sort of costs that have bled other music startups like Imeem to death.

Jelli has been working with San Francisco Bay Area radio stations like Live 105 to test out its service, but it’s preparing for nationwide syndication in the first quarter of this year with shows for rock and Top 40 songs. The company’s also launching a Facebook Connect integration later this week, so you can get friends to join in and make playlists together.

The company has attracted funding from investors like Josh Kopelman of First Round Capital, Zappos COO and CFO Alfred Lin and TriplePoint Capital. Peter Sperling, a director of one of the largest online advertisers in the country Apollo Group, is also an angel as well.

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Jelli is 100% user-controlled radio℠, enabling users to take over a radio station using their web browsers. Leveraging the power of the web to reinvent traditional broadcasting, Jelli empowers the...More»

Jelli is 100% user-controlled radio℠, enabling users to take over a radio station using their web browsers. Leveraging the power of the web to reinvent traditional broadcasting, Jelli empowers the community to interact with the broadcast in real-time and determine dynamically what plays on the air.«Less

Overview

Location: San Mateo, CA, United States

Industry: Consumer Internet

Employees: 10

Tags: web, interact, radio stations, Broadcasting, radio, online

Financials

Latest Funding: Seed - $2M (01/2010)

Jelli Company Profile powered by VentureBeat Profiles.

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Songza debuts curated playlists to wrestle market share from Pandora | VentureBeat

songzaCool news for music geeks: Songza Media has launched a new internet radio service it is calling Songza Sets. Free to use, it organizes songs into playlists created by actual humans (”music curators” who work for Songza). The concept is not unlike the lists users compile on sites like eMusic and Amazon, but it’s Songza Sets’ exclusive focus.

“There is an abundance of good music online, but a lack of high-quality music programming,” said the company’s Peter Asbill in the announcement. “With Songza Sets, we aim to offer that excellent listening experience –the kind that is original, relevant, informative, and thematic, but pleasantly unpredictable. In order to do this, we ask our curators to roll up their sleeves, filter through all the music out there, and thoughtfully create interesting programming.”

Songza’s “expert team of music curators” creates the playlists, and they’ve kicked off Sets with some interesting choices. So far, there are three categories: Mainstream Pop, American Roots, and Independent, with a total of about 34 set lists to choose from. Example playlists include Murder Ballads, Truck Driving Honky Tonk, Grunge Before Nirvana, and Independent Women. Each set list contains 12 songs. Unfortunately, you can’t preview a set list before listening, but the song choices are intriguing and the accompanying text is informative.

The user interface is also pretty snazzy, and the site, like Songza.fm itself, looks pretty Web 2.0 savvy. On the other hand, how Web 2.0 can it be if there’s no user-generated content? Songza is clearly betting on the value its “curators” will provide, but the site would arguably be more compelling if everyone could create playlists. Add that capability and Songza might successfully bring out the Pitchfork-wielding hipster contingent — a key to success these days.

Along with Songza Sets, the company is releasing a new custom radio offering called Songza Radio. The problem is that it looks a lot like Pandora. You create a new station by entering the name of an artist, and you hear tracks from other artists that have a similar style. Users also have the ability to give Songza’s choices a thumbs-up or thumbs-down. So, of the two new services, Songza Sets seems to have a more distinctive and original flair.

The company, which launched in 2007, made a statement with its smart and simple integration of streaming music from around the web, augmented with YouTube video content.  But it hasn’t garnered much market share in the years since its release. Perhaps Songza Sets and Songza Radio will make it a tougher competitor in an arena dominated by Pandora and Last.fm.

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Copyrights And The Most Famous Drum Break Ever

The well-done documentary Copyright Criminals is airing this week in the U.S. on PBS and watching it last night was a stark reminder of how antiquated our current copyright laws are. In the US, they haven't been seriously updated since 1976  - a fact which my younger students at Berklee find almost unfathomable - and the situation elsewhere is similar. 

Change is long overdue as this 20-minute video on the history of the "Amen Break," a six-second drum sample from the b-side of a chart-topping single from 1969, also reminds us. This sample was used extensively in early hiphop and sample-based music, and became the basis for drum-and-bass and jungle music - a six-second clip that spawned several entire subcultures.

iTunes.com Launching In The Cloud This Summer?

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Buried all the way at the bottom of the Wall Street Journal’s latest piece about the Apple Tablet is a very interesting nugget of information. Apple is apparently gearing up to launch a cloud-based iTunes replacement called iTunes.com as soon as this June, WSJ states citing sources familiar with the matter.

Yesterday, we ran a guest post by Michael Robertson, the former CEO of MP3.com, who laid out Apple’s cloud-based media strategy going forward. An iTunes-in-the-cloud offering is the central part of this, and could happen “almost over night,” as Robertson laid out. And late last year we wrote about how a move to the cloud was inevitable for iTunes. The planets seem to be aligning for this to happen sooner rather than later. Apple’s recent purchase of the music startup Lala has potentially made this possible, because of that team’s talent, if nothing else. But there’s more.

Apparently, part of Apple’s strategy in moving iTunes online would be to make it so that third-party sites could easily implement one-click purchases of iTunes content, presumably through some iTunes APIs. Yes, plenty of sites offer iTunes click-to-buy buttons now, but they require that you load up the iTunes software and enter the iTunes Store through there to make the purchase — it’s cumbersome, to say the least.

A fully web-based iTunes could have huge business potential for Apple which has traditionally counted on the service as just a small source of overall revenue (aside from the newer App Store element), and used it as more of a way to move iPods with their higher margins. Such a move would potentially turn services like Pandora into mini-iTunes stores.

[photo: flickr/vsz]

Will 2010 Finally Be the Year of Location? – GigaOM

For most of the first decade of the new century, we all talked about the emergence of location-based services. These services, leveraging GPS chips, were going to revolutionize the world. I remember hearing numerous pitches that envisioned Starbucks offering coupons when you walked by the store. But the future, it seemed, was taking its own sweet time, with the LBS dream constantly being deferred. Fast-forward to today — thanks to new services such as Geodelic, Where and FourSquare, we’re beginning to see that mythical future become an actuality. (Related: our posts on Geodelic, Where)

If 2009 was the year when “geo” became a buzzword and gathered momentum, then 2010 is going to be the year when location-based functionality is going to become commonplace — from mobile apps to consumer devices, even to web services are all going to be geo-enabled. Like me, one man who has been patiently waiting for the future to arrive is Ted Morgan, chief executive of Skyhook Wireless, a Boston-based company that provides location-based service as an infrastructure. His company keeps close tabs on the location ecosystem. (Related: “The Dawning Age of Social Navigation“)

Last week when we were chatting about the industry, Morgan pointed out that he was “surprised how many people were talking about location.” That’s a polite way to say that location finally got buzzy. Or maybe that’s how it seems to me, given that I have been writing about location for nearly a decade. Morgan pointed out that slowly and surely, location has “become part of the mobile nervous system.” (Related: “State of Location Apps“)

Agreed! I think that’s why I’m confounded by some of the offerings of startups that have cropped up. Ask any of the mobile industry insiders and they all say that enhanced location and location-related APIs will become core offerings of major platforms — be it iPhone, Android, BlackBerry or the web. Twitter’s decision to buy Mixer Labs, parent company of GeoAPI, is one such example. (Related: “Who Will Foster the Great Location API?)

Today we “check in” to places, but soon it will become part of the platform, and when that happens we’ll shift focus to applications and services that build upon the concept of checking in. Imagine using the Flixster app in a movie theater, which automatically checks you in when you watch “Avatar” at the IMAX Theater in San Francisco and then offers a 140-character review. Or an UrbanSpoon app that automatically checks you in at the greasy spoon of your choice.

As Morgan explained — we’re going through a phase in the mobile ecosystem where folks are getting excited about location-specific applications. Eventually, all apps will have location-based functionality built in. For now, it seems all the industry is abuzz about apps such as RedLaser, Foursquare and SCVNGR. Investors are happily investing millions of dollars into location-based services such as Gowalla, Outside.in and Hot Potato. (Related: “Why I Love Foursquare” and “Hot Potato Turns Events Into Social Streams“)

Morgan, who in the past has been pretty prescient about location-based services, believes 2010 will see the emergence of two major trends that are going to gain traction in years to come:

  • Location-based ads will become mainstream as advertising and the mobile web become location-aware.
  • Brands will start to use location-based apps to drive sales and marketing efforts.

These two topics were hotly discussed at our Mobilize 09 conference in September. We’ll be keeping you posted about location-related developments as the year unfolds. Both Liz and I are ramping up our coverage of location and mobile apps. If you want to chat with us, drop either one of us an email: om + tips at gigaom dot com or liz + tips at gigaom dot com.

Paris Aerial View: Photo Courtesy of Naserversiontwo via Flickr.

Related from GigaOM Pro:

Free company profiles/analysisAppleGoogleHTCNokia For GigaOM Pro subscribers: “Surveying the Mobile App Landscape” (Subscribe to GigaOM Pro for $79 a year.)

Nike: Augmented Reality-App mit Community-basierten Städtetipps

Wer einen Trip nach Mailand, London, Berlin, Paris, Amsterdam oder Barcelona auf dem Programm hat, sollte sich die neue kostenlose Nike-App True City aufs iPhone packen. Neben einem guten Paket Produktwerbung verspricht das Programm Event- und Ausgeh-Geheimtipps auf Community-Basis - ihr könnt also eigene Tipps ebenso darüber veröffentlichen. Zudem ist zu jeder Stadt ein kleines Spiel integriert: “Enthülle die Geheimnisse der True City, indem du spezielle Codes findest und entzifferst”. Nike hat in Sachen iPhone-Content bisher einen ganz guten Job gemacht, ein Test der Anwendung vor Ort kann also nicht schaden. In Kürze sollen noch weitere True Citys zum App hinzugefügt werden. Den offiziellen Videotrailer gibt’s nach dem Klick oder hier bei Vimeo.

via iphone-ticker.de

4 Ways for Augmented Reality to Get Past the Hype

With 197 million augmented reality-capable smartphones set to be in the global market by 2012, up from nearly 91 million in 2010, the building blocks are falling into place for people to merge digital information with their view of the physical world. But while we’re just getting to the point that normal users can see the promise of augmented reality for themselves, there’s still a long way to go.

Right now AR is a big load of hype (and why not? it’s super cool), but the market will supposedly be worth anywhere from $350 million to $732 million by 2014, according to projections by ABI Research and Juniper Research, respectively. How do we get there? GigaOM Pro (subscription required) this week has a great report by John du Pre Gauntt on the technical and business challenges and opportunities ahead for consumer AR apps. They include:

Pinpointing Geo: Today’s AR apps depend mostly on location information, but location data is only accurate to 10-20 meters. The most pressing priority, says du Pre Gauntt, is to make geolocation data more granular and optimized. And mobile social networking apps could actually help us get to a mapped globe quicker, writes du Pre Gauntt. “Foursquare and Gowalla have the potential to be foot soldiers for geotagging the world.”

Opening Eyes: The next area of development will be image recognition, something Google is working on with Google Goggles and Nokia with Point and Find. These early systems are often out of their element unless they can depend on scanning formal markers like barcodes. But a barcode experience tends to take the user out of the lens of AR to bring them to a web site or another resource.

The Apple Roadblock: Though AR developers have begged for access, Apple has a lock on the iPhone’s video feed API. As du Pre Gauntt puts it, “Without a public API to access live video in real time from the iPhone’s camera, it is impossible to do effective image analysis of the object in front.” This barrier could foretell an Apple push to innovate image recognition on its own, or it could mean that more open platforms (aka every other smartphone) are able to harness developer enthusiasm to get ahead.

Teaming Up: The hybrid nature of AR means it’s ripe for cooperation. Diving into today’s major AR app categories of navigation, location overlays, geo-information services, and gaming, du Pre Gauntt finds companies like Mobilizy and Lonely Planet, and Layar and Zehnder collaborating on some very cool travel and event apps. But cooperation seems to only make things more complicated; the implementations require both an AR browser and an app or a separately purchased guide.